{"id":3355,"date":"2019-11-27T05:55:36","date_gmt":"2019-11-27T13:55:36","guid":{"rendered":"https:\/\/www.dispensaries.com\/blog\/?p=3355"},"modified":"2019-12-02T10:34:01","modified_gmt":"2019-12-02T18:34:01","slug":"drake-more-life-cannabis-business","status":"publish","type":"post","link":"https:\/\/www.dispensaries.com\/blog\/drake-more-life-cannabis-business\/","title":{"rendered":"Drake Is Latest Celebrity to Get Into Cannabis Business"},"content":{"rendered":"<p>Drake, the Toronto-born rap star, is set to join forces with one of Canada\u2019s most high-profile marijuana companies to create a new cannabis products business called More Life Growth Company.<\/p>\n<p>The deal was announced recently <a href=\"https:\/\/www.canopygrowth.com\/investors\/news-releases\/canadian-icons-come-together-canopy-growth-and-drake-launch-new-cannabis-wellness-company\/?sf112071810=1\" target=\"_blank\" rel=\"noopener noreferrer\">in a press release<\/a> issued by both Drake and <a href=\"https:\/\/www.dispensaries.com\/blog\/2019-cannabis-trends\/\">Canopy Growth<\/a>. The new Drake More Life company will be based in Toronto and focus on wellness products.<\/p>\n<p>\u201cThe opportunity to partner with a world-class company like Canopy Growth on a global scale is really exciting,\u201d Drake said in the release. \u201cThe idea of being able to build something special in an industry that is ever growing has been inspiring. More Life and More Blessing.\u201d<\/p>\n<h2>Drake a Marijuana Advocate<\/h2>\n<p>Toronto is the hometown of Drake, whose full name is Aubrey Drake Graham. Most Americans first came to know of him from his job as an actor on \u201cDegrassi: The Next Generation\u201d in the early 2000s. His debut record, \u201cThank Me Later,\u201d debuted at No. 1 on the Billboard charts. He won the Grammy Award for Best Rap Album for the 2011\u2019s \u201cTake Care.\u201d He\u2019s won four Grammys in all.<\/p>\n<p>He\u2019s long been an advocate for marijuana. In 2012, he <a href=\"https:\/\/www.cbsnews.com\/pictures\/celebrity-pot-smokers\/4\/\" target=\"_blank\" rel=\"noopener noreferrer\">told The Guardian<\/a>: \u201cHave I smoked weed? Yes. Do I drink wine? Yes. But do I do it excessively? No. I\u2019m not a reckless guy. I do it all within moderation.\u201d<\/p>\n<p>In the deal with Canopy Growth, the 33-year-old will have a 60% stake in More Life. Canopy Growth has its operations in Scarborough, Ontario, an unofficial borough of Toronto just east of the city.<\/p>\n<h2>More Life Products<\/h2>\n<p>According to the press release, the Drake More Life brand will make its products in Scarborough. The company has a license to cultivate, process and sell cannabis products. Canopy Growth will oversee the operation and retain the rights to distribute the product.<\/p>\n<p>Drake is \u201cuniquely positioned to bring his innovative eye to the recreational cannabis industry\u201d because of his success in television, music, fashion, sports, brand development, content curation, and social and digital media strategy, according to the release.<\/p>\n<p>More details are expected soon on what the new company will offer. The press release mentions wellness and \u201coverall personal growth\u201d in connection with the More Life brand.<\/p>\n<p>Drake had a record in 2017 called \u201c<a href=\"https:\/\/pitchfork.com\/reviews\/albums\/23048-more-life\/\" target=\"_blank\" rel=\"noopener noreferrer\">More Life<\/a>.\u201d Days before the announcement with Canopy Growth, his team delivered \u201cDrake More Life\u201d flowers to people around downtown Toronto as a way of teasing the announcement.<\/p>\n<p>Drake is the latest celebrity to team with Canopy Growth. Martha Stewart is an advisor on product development and Snoop Dogg has partnered with the company on a product called <a href=\"https:\/\/www.dispensaries.com\/blog\/new-snoop-dogg-marijuana-products-canada\/\">Tweed<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Drake More Life is the latest craze in the cannabis industry &#038; people are talking! Find out how Canopy Growth &#038; Drake are making headlines now.<\/p>\n","protected":false},"author":8,"featured_media":3366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[808,806,807],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Drake Is Latest Celebrity to Get Into Cannabis Business | Drake More Life<\/title>\n<meta name=\"description\" content=\"Drake More Life is the latest craze in the cannabis industry &amp; people are talking! 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