{"id":3677,"date":"2020-07-06T04:20:52","date_gmt":"2020-07-06T11:20:52","guid":{"rendered":"https:\/\/www.dispensaries.com\/blog\/?p=3677"},"modified":"2020-07-06T08:31:03","modified_gmt":"2020-07-06T15:31:03","slug":"true-nature-of-todays-cannabis-consumer","status":"publish","type":"post","link":"https:\/\/www.dispensaries.com\/blog\/true-nature-of-todays-cannabis-consumer\/","title":{"rendered":"New Study Helps Reveal The True Nature Of Today\u2019s Cannabis Consumer"},"content":{"rendered":"

A new study paints a picture of cannabis users that is not at all like the clich\u00e9 image of a lazy person sitting on the couch. Today\u2019s typical marijuana user has a college degree, a job, and a firm belief in social justice issues.<\/p>\n

They also use cannabis because of wellness issues, not just to get high, according to the study, which involved people from all 50 states. Oasis Intelligence, a cannabis industry consulting business, conducted the study.<\/p>\n

The study involved data from 20,000 people. It\u2019s designed to offer insight into who buys cannabis, and why. Laura Albers, co-founder of Oasis Intelligence, told Adweek<\/a> that \u201ccannabis consumers aren\u2019t what they\u2019ve been painted to be.\u201d<\/p>\n

She said that is a key finding during a time when the nation is gripped by economic and social upheaval. <\/a>The cannabis industry has \u201cthe opportunity to transform our economy. And legalization will continue to be a major issue, especially in an election year.\u201d<\/p>\n

A Profile of Modern Cannabis Consumers<\/h2>\n

Oasis Intelligence conducted the study in 2019, before the coronavirus hit the United States. The company currently plans to do a follow up about attitudes of consumers during the pandemic. However, Albers said the current study provides \u201cthe most comprehensive profile of the modern cannabis consumer to date.\u201d<\/p>\n

In a release about the study<\/a>, Oasis Intelligence highlighted some of the study\u2019s most important findings.<\/p>\n