{"id":3922,"date":"2020-12-09T04:20:19","date_gmt":"2020-12-09T12:20:19","guid":{"rendered":"https:\/\/www.dispensaries.com\/blog\/?p=3922"},"modified":"2020-12-09T08:47:51","modified_gmt":"2020-12-09T16:47:51","slug":"jay-z-cannabis-industry","status":"publish","type":"post","link":"https:\/\/www.dispensaries.com\/blog\/jay-z-cannabis-industry\/","title":{"rendered":"Jay Z Quickly Becomes One of the Highest Profile Celebrities in Cannabis"},"content":{"rendered":"

Rapper Jay Z has moved quickly in the fall of 2020 into the cannabis business. In October, he released his own line of cannabis products, called Monogram. In late November, he was named Chief Visionary Officer of a new global cannabis venture.<\/p>\n

The rapper, whose given name is Shawn Carter, immediately said he will use his new position to build the brands Caliva and Left Coast Ventures Inc. and lead an effort to create an inclusive cannabis community. He is the latest in a long list of celebrities to enter the cannabis business.\u00a0<\/a><\/p>\n

\u201cAlthough we know we can\u2019t fully redeem the injustices created by the \u2018war on drugs,\u2019 we can help shape a brighter and inclusive future,\u201d Jay-Z said in a statement. \u201cThe brands we build will pave a new path forward for a legacy rooted in equity, access, and justice.\u201d<\/p>\n

Jay Z, Roc Nation to Work on New Venture<\/h2>\n

Caliva and Left Coast Ventures have both been purchased by Subversive Capital Acquisition Corp., a special-purpose company that\u2019s growing in the cannabis business, according<\/a> to Bloomberg. They also created a new holding company for Caliva and Left Coast Ventures called TPCO Holding Corp.<\/p>\n

They expect revenue from the two companies to jump fast, from $185 million in 2020 to $334 million in 2021. The partnership with Jay Z is expected to help fuel that growth.<\/p>\n

Between the two companies, they can both manufacture cannabis products and sell them directly to consumers. That\u2019s good news for the cannabis curious who want to experience what Jay Z has to offer.<\/p>\n

In a news release<\/a> on the partnership, Subversive wrote that Jay Z\u2019s entertainment management company, Roc Nation, will be part of the deal with its \u201croster of culture-making artists, athletes and influencers. The brands we build together will pave a new path forward for a legacy rooted in equity, access, and justice.\u201d<\/p>\n

It\u2019s Been Jay Z\u2019s Cannabis Year in 2020<\/h2>\n

If all this sounds a bit familiar, it\u2019s because it\u2019s been Jay Z\u2019s year when it comes to cannabis ventures. In October, he launched Monogram<\/a>, his own line of\u00a0 cannabis products.<\/p>\n

The Monogram line is small batch cannabis allowing the company to \u201cfind the nuance between harvests\u201d and bring the most out of every flower. While the company website does not list products, it gives you a chance to offer your information to get news on where and how to get Monogram products.<\/p>\n

Jay Z developed Monogram in a partnership with Caliva. Bloomberg wrote that Jay Z brings a new level of promotion to Caliva and Left Coast Ventures, adding that Jay Z is \u201ca top-selling rapper who has started his own music label, clothing line and chain of sports bars, may help the brands develop the necessary cachet.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The \u201cfirst billionaire rapper\u201d joins a new California company as Chief Visionary Officer, just a month after announcing his personal line of cannabis called Monogram<\/p>\n","protected":false},"author":8,"featured_media":3923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[1034,1035,1036],"yoast_head":"\nJay Z Quickly Becomes One of the Highest Profile Celebrities in Cannabis<\/title>\n<meta name=\"description\" content=\"The \u201cfirst billionaire rapper\u201d joined a CA company as Chief Visionary Officer, one month after announcing his line of cannabis called Monogram\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dispensaries.com\/blog\/jay-z-cannabis-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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