{"id":4162,"date":"2021-06-25T04:20:02","date_gmt":"2021-06-25T11:20:02","guid":{"rendered":"https:\/\/www.dispensaries.com\/blog\/?p=4162"},"modified":"2021-06-28T08:31:29","modified_gmt":"2021-06-28T15:31:29","slug":"paul-pierce-launches-marijuana-brand","status":"publish","type":"post","link":"https:\/\/www.dispensaries.com\/blog\/paul-pierce-launches-marijuana-brand\/","title":{"rendered":"Boston Celtic Great Paul Pierce Launches Marijuana Brand"},"content":{"rendered":"

Paul Pierce, the ex-Boston Celtics star considered one of the best players of his generation, has launched a new cannabis brand in Massachusetts under the name Truth, a play on the nickname Shaquille O\u2019Neal gave the star during his playing days (\u201cThe Truth\u201d).<\/p>\n

Products under the Truth product banner will enter the marijuana marketplace<\/a> in late 2021, including concentrates, edibles and lotions. In 2022, Pierce plans to release his own brand of flower.\u00a0Pierce is launching the brand with marijuana operator The Hub Craft.<\/p>\n

Pierce played 15 years in Boston. He ranks among the greatest Celtics of all time. That includes leading the team in most three-pointers, most steals and most free throws. He is second only to John Havlicek in all-time points with 24,021.<\/p>\n

\u201cI have such a great connection with Boston, so I\u2019m excited to bring the brand there first and educate people on the plant \u2014 how it can help in everyday life and also in sports and recovery,\u201d\u00a0 Pierce told <\/a>the Boston Globe<\/p>\n

Pierce Recently Lost His Job With ESPN<\/h2>\n

Pierce made the announcement of his new brand just a few months after ESPN fired him after Pierce live-streamed a video that appeared to show him smoking weed while dancers twerked in the background. It never seemed clear if Disney, which owns ESPN, fired him for the use of weed or because the video ran against the grain of the company\u2019s family-focused business model.<\/p>\n

Whatever the case, Pierce began to Tweet soon after that he had plans for bigger things. In the four-second video that came with the message, all Pierce did was smile and laugh. More than 1.3 million people watched it.<\/p>\n

Pierce told the Globe that what people don\u2019t realize because of the ESPN firing is that cannabis is much more than just recreational to him. Pierce said cannabis helped him get over a stabbing he suffered in 2000.<\/p>\n

Cannabis Helped Pierce Heal After Nightclub Attack<\/h3>\n

In 2000, while playing for the Celtics, a man attacked Pierce in a Boston nightclub with a broken bottle. The attack nearly killed Pierce and left him psychologically scarred. He played the season, but suffered from many symptoms related to PTSD – paranoia, sleeplessness, depression and anxiety.<\/p>\n

Pierce told the Globe that drugs prescribed by team doctors didn\u2019t help. He also worried about what they might do to his body. He turned to medical marijuana. He said it allowed him to sleep. He had to use cannabis only when he could avoid league drug testing.<\/p>\n

The NBA stopped testing for marijuana in players last year. Former players have long urged the change. Meanwhile, a quarter of NBA fans said they use cannabis<\/a>.<\/p>\n

Pierce told the Globe: \u201cIt\u2019s a blessing that the world is finally catching up. They don\u2019t know what us athletes go through \u2014 our bodies and our mental state of mind.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Name of new Paul Pierce cannabis product line featuring edibles, concentrates and lotions inspired by ex-NBA star Shaquille O\u2019Neal.<\/p>\n","protected":false},"author":8,"featured_media":4163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[207,197,1131,1130,1129],"yoast_head":"\nBoston Celtic Great Paul Pierce Launches Marijuana Brand | Truth<\/title>\n<meta name=\"description\" content=\"Name of new Paul Pierce cannabis product line featuring edibles, concentrates and lotions inspired by ex-NBA star Shaquille O\u2019Neal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dispensaries.com\/blog\/paul-pierce-launches-marijuana-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boston Celtic Great Paul Pierce Launches Marijuana Brand | Truth\" \/>\n<meta property=\"og:description\" content=\"Name of new Paul Pierce cannabis product line featuring edibles, concentrates and lotions inspired by ex-NBA star Shaquille O\u2019Neal.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dispensaries.com\/blog\/paul-pierce-launches-marijuana-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Dispensaries\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/dispensariescom\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-25T11:20:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-28T15:31:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dispensaries.com\/blog\/wp-content\/uploads\/2021\/06\/paul-pierce-launches-marijuana-brand.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dispensaries Editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dispensariescom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dispensaries Editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dispensaries.com\/blog\/paul-pierce-launches-marijuana-brand\/\",\"url\":\"https:\/\/www.dispensaries.com\/blog\/paul-pierce-launches-marijuana-brand\/\",\"name\":\"Boston Celtic Great Paul Pierce Launches Marijuana Brand | Truth\",\"isPartOf\":{\"@id\":\"https:\/\/www.dispensaries.com\/blog\/#website\"},\"datePublished\":\"2021-06-25T11:20:02+00:00\",\"dateModified\":\"2021-06-28T15:31:29+00:00\",\"author\":{\"@id\":\"https:\/\/www.dispensaries.com\/blog\/#\/schema\/person\/b2935feeb3a368f3c87819d4c4d4cad0\"},\"description\":\"Name of new Paul Pierce cannabis product line featuring edibles, concentrates and lotions inspired by ex-NBA star Shaquille O\u2019Neal.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dispensaries.com\/blog\/paul-pierce-launches-marijuana-brand\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dispensaries.com\/blog\/paul-pierce-launches-marijuana-brand\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dispensaries.com\/blog\/paul-pierce-launches-marijuana-brand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dispensaries.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Boston Celtic Great Paul Pierce Launches Marijuana Brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dispensaries.com\/blog\/#website\",\"url\":\"https:\/\/www.dispensaries.com\/blog\/\",\"name\":\"Dispensaries\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dispensaries.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dispensaries.com\/blog\/#\/schema\/person\/b2935feeb3a368f3c87819d4c4d4cad0\",\"name\":\"Dispensaries Editor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dispensaries.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9d30250f23451474024d7b90b1b0b748?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9d30250f23451474024d7b90b1b0b748?s=96&d=mm&r=g\",\"caption\":\"Dispensaries Editor\"},\"description\":\"The editorial staff at Dispensaries.com are industry insiders, focused on bringing you authoritative and in depth coverage of the legal marijuana industry. We cover everything to the business trends, latest products and even help the cannicurious people better understand cannabis and the industry around it.\",\"sameAs\":[\"https:\/\/www.dispensaries.com\",\"https:\/\/www.facebook.com\/dispensariescom\/\",\"https:\/\/twitter.com\/dispensariescom\"],\"url\":\"https:\/\/www.dispensaries.com\/blog\/author\/dispensaries-editor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Boston Celtic Great Paul Pierce Launches Marijuana Brand | Truth","description":"Name of new Paul Pierce cannabis product line featuring edibles, concentrates and lotions inspired by ex-NBA star Shaquille O\u2019Neal.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dispensaries.com\/blog\/paul-pierce-launches-marijuana-brand\/","og_locale":"en_US","og_type":"article","og_title":"Boston Celtic Great Paul Pierce Launches Marijuana Brand | Truth","og_description":"Name of new Paul Pierce cannabis product line featuring edibles, concentrates and lotions inspired by ex-NBA star Shaquille O\u2019Neal.","og_url":"https:\/\/www.dispensaries.com\/blog\/paul-pierce-launches-marijuana-brand\/","og_site_name":"Dispensaries","article_author":"https:\/\/www.facebook.com\/dispensariescom\/","article_published_time":"2021-06-25T11:20:02+00:00","article_modified_time":"2021-06-28T15:31:29+00:00","og_image":[{"width":1000,"height":650,"url":"https:\/\/www.dispensaries.com\/blog\/wp-content\/uploads\/2021\/06\/paul-pierce-launches-marijuana-brand.jpg","type":"image\/jpeg"}],"author":"Dispensaries Editor","twitter_card":"summary_large_image","twitter_creator":"@dispensariescom","twitter_misc":{"Written by":"Dispensaries Editor","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.dispensaries.com\/blog\/paul-pierce-launches-marijuana-brand\/","url":"https:\/\/www.dispensaries.com\/blog\/paul-pierce-launches-marijuana-brand\/","name":"Boston Celtic Great Paul Pierce Launches Marijuana Brand | Truth","isPartOf":{"@id":"https:\/\/www.dispensaries.com\/blog\/#website"},"datePublished":"2021-06-25T11:20:02+00:00","dateModified":"2021-06-28T15:31:29+00:00","author":{"@id":"https:\/\/www.dispensaries.com\/blog\/#\/schema\/person\/b2935feeb3a368f3c87819d4c4d4cad0"},"description":"Name of new Paul Pierce cannabis product line featuring edibles, concentrates and lotions inspired by ex-NBA star Shaquille O\u2019Neal.","breadcrumb":{"@id":"https:\/\/www.dispensaries.com\/blog\/paul-pierce-launches-marijuana-brand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dispensaries.com\/blog\/paul-pierce-launches-marijuana-brand\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.dispensaries.com\/blog\/paul-pierce-launches-marijuana-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dispensaries.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Boston Celtic Great Paul Pierce Launches Marijuana Brand"}]},{"@type":"WebSite","@id":"https:\/\/www.dispensaries.com\/blog\/#website","url":"https:\/\/www.dispensaries.com\/blog\/","name":"Dispensaries","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dispensaries.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.dispensaries.com\/blog\/#\/schema\/person\/b2935feeb3a368f3c87819d4c4d4cad0","name":"Dispensaries Editor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dispensaries.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9d30250f23451474024d7b90b1b0b748?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9d30250f23451474024d7b90b1b0b748?s=96&d=mm&r=g","caption":"Dispensaries Editor"},"description":"The editorial staff at Dispensaries.com are industry insiders, focused on bringing you authoritative and in depth coverage of the legal marijuana industry. We cover everything to the business trends, latest products and even help the cannicurious people better understand cannabis and the industry around it.","sameAs":["https:\/\/www.dispensaries.com","https:\/\/www.facebook.com\/dispensariescom\/","https:\/\/twitter.com\/dispensariescom"],"url":"https:\/\/www.dispensaries.com\/blog\/author\/dispensaries-editor\/"}]}},"_links":{"self":[{"href":"https:\/\/www.dispensaries.com\/blog\/wp-json\/wp\/v2\/posts\/4162"}],"collection":[{"href":"https:\/\/www.dispensaries.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dispensaries.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dispensaries.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dispensaries.com\/blog\/wp-json\/wp\/v2\/comments?post=4162"}],"version-history":[{"count":1,"href":"https:\/\/www.dispensaries.com\/blog\/wp-json\/wp\/v2\/posts\/4162\/revisions"}],"predecessor-version":[{"id":4164,"href":"https:\/\/www.dispensaries.com\/blog\/wp-json\/wp\/v2\/posts\/4162\/revisions\/4164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dispensaries.com\/blog\/wp-json\/wp\/v2\/media\/4163"}],"wp:attachment":[{"href":"https:\/\/www.dispensaries.com\/blog\/wp-json\/wp\/v2\/media?parent=4162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dispensaries.com\/blog\/wp-json\/wp\/v2\/categories?post=4162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dispensaries.com\/blog\/wp-json\/wp\/v2\/tags?post=4162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}