{"id":4822,"date":"2022-09-07T04:20:29","date_gmt":"2022-09-07T11:20:29","guid":{"rendered":"https:\/\/www.dispensaries.com\/blog\/?p=4822"},"modified":"2022-09-07T07:46:58","modified_gmt":"2022-09-07T14:46:58","slug":"chris-webber-launches-players-only-cannabis-brand","status":"publish","type":"post","link":"https:\/\/www.dispensaries.com\/blog\/chris-webber-launches-players-only-cannabis-brand\/","title":{"rendered":"NBA Hall of Famer Chris Webber Launches Players Only Cannabis Brand"},"content":{"rendered":"

Chris Webber is evolving from an NBA Hall of Famer to a cannabis entrepreneur with the launch of his new luxury cannabis brand, Players Only. The brand will offer cannabis strains, vapes, pre-rolls<\/a>, oil cartridges, performance and sports recovery products, footwear and apparel.<\/p>\n

“Players Only is more than a cannabis brand \u2013 it’s a lifestyle brand,” Webber said<\/a> in a press release. “We truly have a unique opportunity to change the narrative around cannabis, empower rising entrepreneurs and set a new standard in this growing industry. We’re thrilled to launch our versatile offerings and begin the process of creating meaningful economic change in communities across Michigan.\u201d<\/p>\n

The new brand is the result of a deal that saw cannabis operator TerrAscend acquired Gage Growth Corp. in March which secured their exclusive rights to sell Players Only products in Michigan.<\/p>\n

Move Follows Chris Webber\u2019s Cannabis Facility Opening<\/strong><\/h2>\n

In October 2021, Webber opened a 180,000 square foot cannabis facility called the Webber Wellness Compound<\/a> for the production of Players Only products. The Detroit facility has a dispensary, cultivation facility, and a lounge for private consumption of the products.<\/p>\n

Webber launched Players Only with his business partner, Lavetta Willis. He also brought along some celebrity friends for collaborations, including rappers Raekwon, Quavo, and Royce da 5\u20199\u201d.<\/p>\n

The Wu-Tang Clan\u2019s Raekwon will launch \u201cCompliments to the Chef,\u201d Quavo will market his BIRKINZ product and Royce da 5\u20199\u201d will introduce his \u201cHeaven\u201d brand in a unique way with an NFT.<\/p>\n

Other Former NBA Players Join Chris Webber<\/strong><\/h3>\n

Former NBA players Jason Williams and Matt Barnes are also joining Webber. Williams, who played alongside Webber on the Sacramento Kings, will offer a strain called \u201cWhite Chocolate.\u201d Barnes will serve as Chief Collaborations Officer for Players Only.<\/p>\n

He also will debut a product called \u201cThe Smoke\u201d with his co-star of the award-winning TV series \u201cAll the Smoke,\u201d Stephen Jackson.<\/p>\n

\u201cWe have been working with legacy cultivators and operators seeking to establish their place in the regulated market for quite some time,\u201d co-founder and President of Players Only, Willis, said in the press release. \u201cThe opportunity to incorporate legacy strains and expertise into the Players Only platform and menu furthers our goal of uplifting black entrepreneurs who have been building brands and intellectual properties for decades.\u201d<\/p>\n

Players Only plans to use strategic partnerships to offer minority business owners opportunities for distribution and marketing. The brand created partnerships with legacy cannabis growers to give the Players Only customers access to a consistent experience from top of the line manufacturers.<\/p>\n

Customers can already enjoy products like Time Out, G.O.A.T.\u2019s Milk, C4, Whipped Cherries and Non-Laters. Strains like Ray Jackson\u2019s Black Sox and Blueberry Hotcakes will launch soon.<\/p>\n

According to the company\u2019s website, Players Only products will be available for purchase at Gage and Cookie dispensaries across Michigan, which is Webber\u2019s home state.<\/p>\n

The company is devoted to community involvement, focusing on mentorship, diversity, equity and inclusion and social impact and community education. Their mission is to involve all demographics in the cannabis industry, with a focus on the BIPOC community.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chris Webber brings in partners from the music industry and the NBA to help launch a new lifestyle cannabis brand.<\/p>\n","protected":false},"author":8,"featured_media":4827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[1181,63,150],"yoast_head":"\nNBA Hall of Famer Chris Webber Launches Players Only Cannabis Brand<\/title>\n<meta name=\"description\" content=\"Chris Webber brings in partners from the music industry and the NBA to help launch a new lifestyle cannabis brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dispensaries.com\/blog\/chris-webber-launches-players-only-cannabis-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NBA Hall of Famer Chris Webber Launches 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