{"id":5281,"date":"2023-03-16T04:20:27","date_gmt":"2023-03-16T11:20:27","guid":{"rendered":"https:\/\/www.dispensaries.com\/blog\/?p=5281"},"modified":"2023-03-20T07:39:33","modified_gmt":"2023-03-20T14:39:33","slug":"cannabis-ads-on-twitter","status":"publish","type":"post","link":"https:\/\/www.dispensaries.com\/blog\/cannabis-ads-on-twitter\/","title":{"rendered":"Cannabis Ads on Twitter: A First for Social Media"},"content":{"rendered":"

Cannabis companies now have a new advertising opportunity available on Twitter. The social platform has recently updated its advertising policy to allow display of Twitter cannabis ads. No other social media platform allows advertisements for cannabis products at this time, so this is a big win for the marijuana industry<\/a>.<\/p>\n

Twenty-one states already have legalized recreational marijuana, with others allowing the products for medical reasons. The emerging marijuana marketplace has increased people\u2019s interest in cannabis-related topics, which may have opened the door for this major advertising policy change.<\/p>\n

\u201cAs the cannabis industry has expanded, so too has the conversation on Twitter,\u201c Alexa Alianiello and\u00a0 Rohan Routroy reported<\/a> on Twitter\u2019s business website. \u201cIn the U.S.- one of the most influential markets for cannabis \u2013 it is larger than the conversation around topics such as pets, cooking, and golf, as well as food and beverage categories including fast food, coffee, and liquor.\u201d<\/p>\n

Previous Policy Allowed Only CBD Products<\/h2>\n

Twitter\u2019s previous policy only allowed advertising for hemp-derived topical CBD products. With the policy update, cannabis companies can promote a wide range of items, including products for CBD, THC, and other products related to cannabis.<\/p>\n

In order for companies to create Twitter cannabis ads, they still must meet certain conditions. This includes having a proper license, passing Twitter\u2019s approval process and only targeting the ads in areas where they are legally able to operate a licensed cannabis business.<\/p>\n

Additional restrictions are also in place in the updated policy. To make sure that advertisers will not target people who are younger than 21 years old, the ads can\u2019t feature any athletes, characters, celebrities or other icons that might appeal to minors.<\/p>\n

Minors are also not allowed to be featured in the ads. The ads also cannot show pregnant women or people smoking marijuana. Other restrictions include banning any mention of health benefits, or using any false or misleading claims about the products.<\/p>\n

Twitter Cannabis Ads Help Companies Connect with Cannabis Conversation<\/h3>\n

According to Twitter\u2019s blog, the social media platform is looking forward to \u201chelping more customers unlock the power of Twitter Ads to connect with the cannabis conversation and drive their business forward.\u201d<\/p>\n

Cannabis companies have already started to take advantage of the new opportunities to promote their products on Twitter. For example, Trulieve Cannabis Corp has launched a Twitter advertising campaign across multiple U.S. states since the policy update.<\/p>\n

Elon Musk, Twitter\u2019s CEO, hasn\u2019t been shy about his personal marijuana use, talking about it on Joe Rogan\u2019s podcast. With Musk at the helm, it isn\u2019t a big shock that Twitter is the first social platform to embrace marijuana advertising. Plus, the platform has lost advertisers in recent months, so the new revenue source is a win for them, as well.<\/p>\n

As Twitter looks forward to creating opportunities for \u201cresponsible cannabis marketing,\u201d it remains to be seen whether marijuana ads on other platforms might be on the horizon. Many cannabis companies are certainly hoping that the other popular social platforms will begin to update their own cannabis policies to allow marijuana ads in the future as well.<\/p>\n

All of the details and rules about Twitter\u2019s marijuana advertisement options can be found in the company’s Cannabis Ads policy<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Twitter becomes the first major social media site to allow cannabis companies to advertise on its digital platform.<\/p>\n","protected":false},"author":8,"featured_media":5285,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[1407,1406],"yoast_head":"\nCannabis Ads on Twitter: A First for Social Media | Pot Ads<\/title>\n<meta name=\"description\" content=\"Twitter becomes the first major social media site to allow cannabis companies to advertise on its digital platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dispensaries.com\/blog\/cannabis-ads-on-twitter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cannabis Ads on Twitter: A First for Social Media | Pot Ads\" \/>\n<meta property=\"og:description\" content=\"Twitter becomes the first major social media site to allow cannabis companies to advertise on its digital platform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dispensaries.com\/blog\/cannabis-ads-on-twitter\/\" \/>\n<meta property=\"og:site_name\" content=\"Dispensaries\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/dispensariescom\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-16T11:20:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-20T14:39:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dispensaries.com\/blog\/wp-content\/uploads\/2023\/03\/twitter-cannabis-ads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dispensaries Editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dispensariescom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dispensaries Editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dispensaries.com\/blog\/cannabis-ads-on-twitter\/\",\"url\":\"https:\/\/www.dispensaries.com\/blog\/cannabis-ads-on-twitter\/\",\"name\":\"Cannabis Ads on Twitter: A First for Social Media | Pot Ads\",\"isPartOf\":{\"@id\":\"https:\/\/www.dispensaries.com\/blog\/#website\"},\"datePublished\":\"2023-03-16T11:20:27+00:00\",\"dateModified\":\"2023-03-20T14:39:33+00:00\",\"author\":{\"@id\":\"https:\/\/www.dispensaries.com\/blog\/#\/schema\/person\/b2935feeb3a368f3c87819d4c4d4cad0\"},\"description\":\"Twitter becomes the first major social media site to allow cannabis companies to advertise on its digital platform.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dispensaries.com\/blog\/cannabis-ads-on-twitter\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dispensaries.com\/blog\/cannabis-ads-on-twitter\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dispensaries.com\/blog\/cannabis-ads-on-twitter\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dispensaries.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cannabis Ads on Twitter: A First for Social Media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dispensaries.com\/blog\/#website\",\"url\":\"https:\/\/www.dispensaries.com\/blog\/\",\"name\":\"Dispensaries\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dispensaries.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dispensaries.com\/blog\/#\/schema\/person\/b2935feeb3a368f3c87819d4c4d4cad0\",\"name\":\"Dispensaries Editor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dispensaries.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9d30250f23451474024d7b90b1b0b748?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9d30250f23451474024d7b90b1b0b748?s=96&d=mm&r=g\",\"caption\":\"Dispensaries Editor\"},\"description\":\"The editorial staff at Dispensaries.com are industry insiders, focused on bringing you authoritative and in depth coverage of the legal marijuana industry. 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