Dual Purpose Marketing with Buy Two, Gift One Hemp Products

Hemp extracts are seeming more and more accessible in the U.S., but at a cost. Hemp extracts are known to provide a wide range of properties that can help with diseases like epilepsy, anxiety, autism, stress, PTSD, depression, cancer, pain, diabetes, and more.  Many believe that those products used in the treatment of serious health conditions, such as cannabidiol, the powerful phytocannabinoid in cannabis, should be available to all and not just to those who can afford it.

One group in particular, the Irie Hemp Company, is putting its money where its hemp is, betting that properly cultivated hemp extracts are well poised to be the next revolution in nutritional supplements.

Hemp Products: Dual Purpose Marketing

In an ongoing campaign, which the company is calling “It’s all good,” for every two products Irie sells up until January 1, 2016, it will allow purchasing customers to nominate someone who may not be able to afford CBD and place them on a list to receive a free product. When a gifted name comes to the top, Irie will ship a CBD product from their catalog to the nominee, free of cost (within the US). If no one is nominated, Irie will donate a CBD product to a partnering health practitioner in the developing world.

We’re anxious to see how “It’s all good” will affect Irie Hemp’s bottom line and those who receive the gifted product.

What’s your take?  Do you support not-for-profit or social causes with your business efforts?  How so?

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