How To Celebrate 420 Day During the COVID-19 Pandemic

The 420 Day cancellations keep piling up. By early April organizers had even decided to cancel the “420 Hippie Hill” celebration in San Francisco, which drew 14,000 people in 2019 and is considered one of the biggest 420 Day celebrations in the world.

What has become the biggest day every year for cannabis fans is falling to stay-at-home orders in response to the COVID-19 pandemic. What’s a cannabis consumer to do if they want to celebrate 420 Day during the coronavirus?

Thankfully, there are options. Some event organizers have created a virtual option to celebrate the biggest day in marijuana history in the United States, even if some people think it’s long been overrated.

Scrambling to Make Changes

The 420 Day celebrations have become a staple of spring in the past decade as marijuana legalization spread to more states. Most feature concerts and special events. All of them also cost organizers a lot of cash, which they won’t get back in some cases. But they are pivoting to online celebrations that cannabis consumers should stay on the lookout for, as they may include discounted prices and special offers.

Special Offers

For those lucky enough to live in states with recreational dispensaries still open, make sure to look for special online order deals built around 420 Day. For example, The Bakeréé, which runs recreational and medical marijuana retail stores in Seattle, is offering  incentives for customers to order via mobile and pick up their cannabis products curbside.

A “Dabvent” Calendar

Modeled on an advent calendar used to countdown the days to Christmas, the Dabvent Calendar from Higher Celebration in Denver offers special products and swag items throughout the “420 season.” BirthJays, a Higher Celebrations’ brand, will announce daily content winners on Instagram Live at 4:20 p.m. Mountain Time through April 20, according to Marijuana Business Daily.

Online Concerts

This list of concerts and other entertainment from Vulture is not all 420 Day related, but it’s perfect if you are isolated at home and looking for something to do. Live shows include everyone from The Roots to Andrew Lloyd Webber banging on the ivories at home. Also, there’s Miley Cyrus interviews with her old Disney friends – not music, but highly entertaining.

Other Virtual Experiences

Another place to check out is High Times. John Cappetta, vice president of content for High Times, told Rolling Stone that the website plans to create “safe, virtual experiences to celebrate our favorite holiday. We’re already working on tons of plans that will connect us all.” That came after cancellation of the very popular High Times Cannabis Cup planned for Sacramento.

Of course, you can plan your own 420 Day celebration at home, since marijuana has been deemed an essential product in many states. As part of your own personal celebration, you might want to check out the history of 420 Day.

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