Cheech Marin Launches Muncheechos Food Delivery Business
For fans of cannabis, Cheech Marin is about as close to celebrity royalty as a person can get. As one half of the famous Cheech and Chong duo, he starred in multiple movies that mined comedy gold out of the underground cannabis culture of the 1970s.
Decades later, cannabis is no longer illegal in many parts of the United States. That’s allowed the cannabis culture to emerge from the underground, It’s also opened the door for some interesting business concepts and great new products for cannabis consumers.
In the case of Marin, he teamed with award-winning Zach Neil to create Muncheechos. It’s a virtual brand operated out of ghost kitchens across the United States that will deliver food directly to your door. It specializes in late night deliveries, naturally.
Marin launched the business to give people something good to satisfy the munchies, which are as inevitable as the sun rising in the east for most cannabis users (just one of the many fun facts about marijuana). The company co-founded by Marin – who ought to know his munchie food – immediately took off. Orders have increased 8,000 percent in the first few months of business, according to the company.
What’s On the Muncheechos’ Menu?
Given that the man who helped found the company has extensive experience in both cannabis and late-night munchies, people might expect a varied and tasty menu from Muncheechos. And those people would be right.
Here are some highlights from the Muncheechos delivery menu.
- Up in Smoke. Cherry wood and hemp smoked Brisket tacos with a chili pepper wine demi-glace and garlic lime crema.
- Far Out Far East. Red pepper and tomato curry naan bread pizza with herbed and salted pulled chicken, goat cheese and garlic cream.
- Muncheechos Munchachos. Barbecue chicken Mac and Cheese nachos. Creamy Mac and cheese, pulled barbecue chicken, sweet pickled jalapeños, and crispy tortilla chips.
- Roll One. Buffalo chicken and blue cheese eggroll with smoked cheddar and southwest ranch.
- Twitchy Burger. Ranch dusted grilled beef burger, crispy fried onions, jalapeño jam, three cheese sauce, shred lettuce, butter toasted bun (there’s a vegetable option with an impossible patty).
- Work Daze. A soup and sandwich combination of creamy tomato bisque, chipotle cream, grilled three cheese on Texas toast, and garlic butter spread.
The menu also includes “Munchee bites” like gooey peanut butter popcorn, kettle corn, battered onion rings, batter fried mushrooms and ranch sauce, plain salted frites, veggies (carrots, broccoli, peppers) and ranch sauce, and sliced apples and almond butter.
Sweets? Muncheechos offers warm double chocolate fudge brownie bites with salted caramel or salted chocolate sauce. Also, a salted chocolate chip cookie and oatmeal raisin cookie (both “huge”), and “Munchee balls,” which are deep-fried dough balls rolled in caramel and cinnamon sugar.
Those are just a few of the highlights. Suddenly, that 8,000 percent number starts to make more sense, right?
What’s a Ghost Kitchen?
The term “ghost kitchen” refers to kitchens set up for delivery service. While they may offer drive-through or walk-up windows, they do not have an area for people to come inside and sit. In the case of Muncheechos, the ghost kitchens are delivery only.
Muncheechos adopted ghost kitchens in order to quickly provide service in locations around the country. When the company first launched in Los Angeles in late 2021, Neil told Benzinga that the concept saved time and money.
“With ghost kitchens, we don’t need to invest millions in real estate or expensive licenses, a large staff or fancy building. We simply lease a small commercial kitchen space staffed with 4 people and we are ready to blaze,” he said.
The company hopes for success by taking advantage of four trends: the increase in cannabis use, the high demand for delivery services, premiumization and the post-COVID “homebody economy,” according to food industry magazine QSR. So far, they are off to a great start.